Preparing Your Variable Mapping Mailpiece
Are you ready to use variable maps on your mailpiece to give your customers directions to your business? Great! Let’s learn how to set it all up to make it work! DESIGN AND SPECS Your first step is...
View ArticleCasino direct mail campaign design and database artistry
Wouldn’t it be nice if your vendor knew your lingo, knew your challenges and also knew ways to increase your response or tweak a promotion? If you were to choose between two direct mail shops wouldn’t...
View ArticleCSG Direct Mail and Mailing Lists
One of the most effective innovations provided by the USPS has been access to all National Change of Address (NCOA) records to update your mailing list. Unfortunately you have to twist some companies...
View ArticleNeed a Casino Job?
If you are looking for a Casino Job or you have an employment opportunity you need posted and filled, there is a website we’d like to share with you. We found it because some of our friends were...
View ArticleRecords Break at NIGA Tradeshow Ribbon Cutting
San Diego, CA (April 3, 2012) – Although the convention has been underway since Sunday with a Chairman’s Welcome Reception hosted at the USS Midway, the 27th Annual National Indian Gaming Association...
View ArticleIncrease Direct Mail Response Rates By Learning To Fish With The Right Bait
I was invited to a charity fishing derby and was excited to go. It was a local fundraiser where every fish we caught and released earned a bonus for the charity. I wanted to catch lots of fish, so I...
View ArticleHow to Get Your Direct Mail Opened
Direct-mail is one of the most powerful marketing tools a casino has! Getting the highest direct mail response should be the goal but there is usually a lot of pressure to keep the costs down. These...
View Article2012 Casino Marketing Conference Returns to Paris Las Vegas
July 24-26, 2012! Marketing insiders know that Casino Marketing is a hard-hitting, straight-talking, no-holds-barred senior-level conference that addresses marketing challenges across all facets of the...
View ArticleAttention Marketers: Facebook is Not Your Friend
Why would you spend considerable resources marketing another companies website instead of your own? Facebook is mostly an unproductive diversion of time, talent and resources. You could get 10x more...
View ArticleAutomated New Guest Bouncebacks and Inactive Recaptures
Are you going to the Las Vegas Gaming show in Oct 2-4 2012?(I am not allowed to mention the name of the event I am told) If so, make sure to meet up with the CSG Direct Mail team to get this exclusive...
View ArticleHOW TO SAVE MONEY ON DIRECT MAIL
HOW TO SAVE MONEY ON DIRECT MAIL… BUT DON’T JUST LOOK THERE! As someone who has spent the better part of the last 20 years working in, around and with casinos regarding direct mail, I am often asked...
View ArticleThe Magic of Yellow and Red Direct Mail
The Magic of Yellow and Red Direct Mail Back in the day, the largest amount of direct mail was white envelopes as far as the eye could see. Bills and 8.5×11 Letters were the majority of all First-Class...
View ArticleCSG Direct Mail at Casino Marketing Conference
The Casino Marketing Conference is just around the corner. Are you going? CSG Direct Mail has been asked to present our Triggered, Automated Casino Direct Mail Programs in the Casino Direct Mail...
View ArticleNCOA IGT Patron Addresses
So, you have the Patron player management system from IGT and your customers are moving at a rate of 17% per year. (The US Postal Service says 17% is the national average amount of people that move...
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